When you think of a coach, it used to only be sports teams and athletes that sprang to mind. But now, coaching is common across a vast range of professions.
The cool thing is, you can have a coach for just about everything! Because of that, it sometimes feels like every man, woman, and their aunty is a coach of some kind!
Business coaching is one of the most popular categories.
However, it is a broad category! Some business coaches promise to transform your mindset or boost your sales confidence, while others offer specialised coaching in marketing, pricing, or productivity.
So the question is, are business coaches really all they have cracked up to be? How do you know if you need one, and what kind of coaching is right for you?
Let’s jump into answering those very questions now.